Give Your Business an Opportunity to Thrive Using Our Full Digital Capabilities We specialize in digital paid media campaigns, endemic cannabis campaigns, SEO, content marketing, email marketing automation, account-based marketing and CRM integration. OUR FOCUS Fortune 500 Digital Sophistication, Accessible For Companies Of All Sizes DIGITAL MARKETING SERVICES Content Strategy & Development Strategic content creation and distribution builds awareness, fosters engagement, and drives conversions across the buyer's journey. Our experts use in-depth research to develop optimized content that provides value to your audience. We handle content planning, production, promotion, and ongoing optimization to maximize ROI. B2B Marketing Services Our B2B marketing strategies identify and engage your ideal accounts through coordinated outreach across multiple touchpoints. From outbound campaigns to account-based marketing, we accelerate pipeline and revenue with proven approaches tailored to your business. Read More SEO Comprehensive SEO services boost your discoverability and website traffic. Our data-driven approach includes technical optimizations, content creation, link building, and ongoing performance tracking to outrank competitors. Read More Paid Media Campaigns Paid platforms like PPC, Spotify and OTT ads expand your reach to the right audiences at the right time. Our specialists drive cost-effective conversions combining targeted media buying, creative optimization, and analytics. Read More Email Marketing Email marketing generates more qualified leads over time by providing relevant value. We help craft campaigns that engage your audience and nurture contacts through personalized sequences tied to their journey. Read More Expert Execution, Optimized For Your Goals In Any Market Website Design & Developement A high-performance website drives business growth. Our tailored approach handles planning, design, development, and optimization to craft sites that engage visitors and achieve KPIs. Read More Digital Production Consulting Our digital production consultants assess your current marketing ecosystem and identify opportunities to consolidate, elevate and optimize your online presence and processes. Read More Cannabis Marketing Cannabis marketing requires a strategic approach tailored to evolving regulations. Our experts help brands promote intelligently within legal guidelines for each state. As mainstream platforms limit cannabis ads, we leverage specialized self-serve ad networks to manage targeted campaigns on brand-safe publishers. This provides cost-efficient access to cannabis-friendly segments and mainstream prospects through contextual and audience targeting. We tap into video and display networks with cannabis policies to engage the right viewers. Our approach focuses spend on high-intent users ready to purchase, while optimizing placements and creatives for performance. Let our specialists develop compliant cannabis campaigns to drive measurable results and expand your reach to ideal consumers. Read More

Strategically Amplify Reach and Engagement on LinkedIn Expand your reach and amplify engagement on LinkedIn through our strategic paid promotions. We boost your content in the feed to get in front of your ideal audience when they are most active. Sponsored messages and targeted text ads increase awareness and consideration with decision-makers Linkedin Engagement Campaigns LinkedIn Paid Media By consistently inserting your brand into relevant conversations, we shape perception and prompt engagement. For tangible pipeline impact, we leverage LinkedIn's Lead Gen Forms. These native forms collect key prospect contact info and seamlessly pass it into your CRM. LinkedIn's unique professional data and intent signals enable us to execute high performing campaigns that increase your quality connections. 55% of decision-makers use LinkedIn content to vet organizations. Leverage LinkedIn Targeting to Reach Decision Makers LinkedIn grants highly accurate targeting options to engage your best-fit accounts and prospects. We target by geography, company size, job title, and seniority to pinpoint decision makers. Custom audiences based on website visitors, contact lists, and lead scores ensure your message resonates at the right point in the buyer's journey. Applied across awareness and consideration content through conversion-focused lead gen, LinkedIn's depth of professional data powers the precision required for sales impact. Our data-driven approach ensures your brand is present in the right conversations to drive real business results. LinkedIn's Role in ABM Campaigns LinkedIn forms the backbone of any successful account-based marketing strategy. The platform's depth of professional data allows you to execute paid campaigns with precision directly to your key target accounts. This drives awareness, shapes perception, and prompts engagement within your targeted accounts. LinkedIn's powerful analytics provide visibility into account-level campaign performance. We optimize spend and creative tailored to what resonates most with your unique ABM targets. Paid media paired with content, messaging, and sales alignment allows you to surround key accounts and accelerate opportunities. For any ABM strategy, LinkedIn paid promotions are essential to reach and engage your high-value accounts.

Precision Cannabis Marketing Through Programmatic Advertising Our programmatic experts help cannabis brands reach niche endemic consumers through compliant, effective digital advertising. Avoid restrictions using curated endemic inventory, while leveraging automation for efficiency. 75,000+ Publisher Cannabis-Friendly Network Major mainstream sites included: CNN, Rolling Stone, Vanity Fair, TMZ, GQ, NYT, ESPN, iHeartRadio, Grindr Precise Geo-Targeting 5 Mile Radius Campaigns Around Dispensaries or Deliver Zones Isolate Competitor Locations City, County and State Level Targeting CRM Activation for Audience Targeting Build Lookalike Audiences Based on Best Customers Retarget Site Visitors with Sequential Messaging Personalize Creative to Loyalty Tiers Semantics for Contextual Relevance Analyzes Page Content for Related Keywords and Images Categorizes Sites to Place Ads in Cannabis-Relevant Environments Improves Engagement and Reduces Waste Leave the complex execution to our team of cannabis programmatic marketing experts. Our strategists curate media buys based on endemic inventory insights. Dedicated account managers handle publisher setup, audience building, creative design, and flighting for seamless launches. With setup complete, performance marketing specialists continually optimize towards key business outcomes. Top Cannabis Marketing Agencies Embrace Martech in 2024 As competition heats up, cannabis brands and dispensaries are turning to innovative marketing strategies and technologies to stand out. Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments. Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024 Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences.

Advertise in the Moment of Listening Spotify's engaged users present a prime opportunity for brands. When streaming music, listeners are absorbed in the experience, leaning into your message. Spotify Audio and Podcast Campaigns Spotify Advertising Campaigns Our audio ads play in the moment of listening when attention is active. Whether relaxing at home or commuting to work, Spotify users seldom skip or abandon the audio. We help craft ads that feel native to the platform using striking creative that resonates. Forge a connection by telling your brand's story through the power of sound. Meet your audience where Spotify already has them engaged. Spotify Targeting Focuses Your Listeners' Context Spotify Targeting Spotify grants advertisers extensive options to reach the right listeners based on demographics, interests, and real-time listening behaviors. We target specific age groups, genders, locations, music genres, and podcast topics relevant to your brand. Spotify also enables contextual targeting to serve ads in environments where listeners are most receptive, whether partying or cooking dinner. We optimize spending to efficiently engage users who exhibit behavioral signals correlated to product affinity. With striking audio crafted for the streaming experience, Spotify provides the tools to pinpoint your audience and make an impact when they are leaning into listening.

Establishing Thought Leadership Through Targeted SEO USA Corporate provides specialized incorporation services for non-residents establishing businesses in the US. Their website is the primary touchpoint for these global clients to build trust and confidence. IMPACT Cemented Position as Top Niche Authority with SEO We implemented an SEO strategy to reinforce USA Corporate's expertise and elevate their authority. After benchmarking competitors, we created high-value content addressing audience questions and concerns. A site redesign enhanced user experience and conversions. Backlink building increased rankings and visibility. This multifaceted organic approach established USA Corporate as the go-to resource for non-resident incorporations. By optimizing content for informational searches, the website attracts and engages clients during critical decision-making moments. Impact 3,000% increase in unique visitors maintained over time Improved client trust and confidence in USA Corporate’s capabilities Reinforced perception as the top thought leader in their niche Increased share-of-voice on keywords that matter most With visibility and traffic fueling their growth, USA Corporate succeeded in cementing their position as the authority in non-resident incorporations. LinkedIn Marketing FAQ B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content. 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Accelerating Business Growth with Digital Marketing and Brand Image As a third-generation self-storage provider with 14 locations, Hampshire Self-Storage certainly knows their business. What they also knew, however, was that it was time to press the accelerator on their growth, leveraging digital marketing to achieve three very specific goals: Increase leads Increase closing rates Increase income This is a common scenario for local businesses that are ready for fresh ways to expand their market share and solidify their brand. We were invited to help with the process of analyzing their digital marketing strategy, then implement a new approach to ramp up performance. IMPACT Rebranding, Digital Marketing and SEO Delivered for Brick and Mortar Business First, we performed a deep analysis of the existing marketing channels, budget allocations, and performance. Measuring online traffic sources helped us make more informed decisions and invest in what was proven to work. We executed a competitive analysis and brand development to confirm (and stay consistent with) their online image. We developed a full website redesign that showcased their branding, service, and competitive edge with a new focus on a female audience As with all of our websites, the new site was designed with the best practices for search engine optimization (SEO) in place. This included a web analytics system and reporting dashboard to track our efforts and results. We optimized the profiles for local search listings across Yelp, Bing, and Google Places. We also implemented call tracking to accurately track all incoming calls and identify the channels which generated the most revenue. Impact In just two months, calls from the website increased by 151% Over one year, monthly visitors to the website increased by 71% New website traffic increased by 79% Mobile traffic increased by 63% after the new mobile-friendly site launched Revenue increased by 30% Net Operating Income (NOI) increased by 35% Call tracking showed that organic search was generating the most calls (36% for the year) LinkedIn Marketing FAQ B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content. 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Get the Most from Your Ad Budget with Strategic Paid Media Executed by Experts Our paid media experts maximize your ad budget through strategic planning and flawless execution. We make every dollar count by aligning campaigns to your KPIs and optimizing performance with rigorous analytics. PAID MEDIA SERVICES Google Campaigns Our Google search marketing strategies tap into the power of Performance Max campaigns that transcend PPC. We leverage the full Google content network, including search, display and YouTube, to reach your audiences. Our experts use advanced geo-targeting to drive local conversions or national campaigns to boost brand consideration. We optimize bids and creatives tailored to your KPIs - whether awareness or direct response. With in-depth keyword research and ongoing optimization we maximize the return from your search ad budget. Unlock the full potential of search with our comprehensive Google Performance Max mastery. Read More Meet your customers where they socialize online. Facebook, Instagram and TikTok Our social experts tap into the expansive reach of Facebook, Instagram and TikTok to engage your target audiences wherever they are most active online. We identify where your ideal audience is active, whether teens, millennials, boomers or any demographic. Then we deploy native ads tailored to how each platform's users consume content. We target by interests, behaviors, location and other attributes to ensure your brand stays top of mind. Our team stays on trend with the latest ad offerings, provides performance visibility, and optimizes campaigns to exceed KPIs across key social platforms. Quora & Reddit Expand your reach by engaging target audiences in popular social forums like Quora and Reddit. We help you organically insert your brand into relevant conversations through promoted posts and comments. Our experts identify the right Reddit communities and Quora Spaces that align with your customers’ interests. We optimize ads to prompt engagement rather than disrupt - adding value to the discussion. With cost efficiency, custom targeting options, and built-in analytics, Quora and Reddit allow you to connect with niche audiences when they are actively informing themselves. We manage end-to-end, from identifying where conversations are happening, creating native ads, monitoring engagement, to optimizing for clicks or conversions. Our B2B marketing generates precision exposure to accounts that drive pipeline. LinkedIn and Bing for B2B Campaigns Our B2B marketing strategies leverage the targeting power of LinkedIn and Bing. On LinkedIn, we engage your ideal decision-makers through accurate targeting - filtering by geography, industry, company, seniority, job function, and more. Bing amplifies this precision, allowing us to utilize LinkedIn profile data to reach and retarget professional audiences. We identify your best-fit accounts and serve relevant messages across the buyer's journey, staying top of mind from consideration to decision. Combined with customized creative and landing pages, our strategic LinkedIn and Bing campaigns generate more qualified leads. We handle technical integrations, optimize based on response and CPL, and provide performance visibility through lead-to-account mapping. Read More OTT allows you to efficiently scale your presence on the big screen. OTT Campaigns OTT advertising places your brand on the big screen and positions you in the living rooms of cord-cutters. We strategically deliver your video ads across popular streaming platforms and connected TV devices. With precision targeting and buying, we reach engaged viewers where they are streaming premium ad-supported content. We provide cost-efficient access to large broadcast audiences without the premium price tag. Our OTT experts focus spends demonstrated to work for your vertical, and we provide full visibility into performance. Connect with streaming audiences for a fraction of the cost of traditional TV buys. Read More Capture Audience Attention Actively Engaged on Spotify Spotify Campaigns Spotify's engaged streaming audience presents a prime opportunity to reach music lovers and podcast listeners while their attention is activated. We help brands effectively leverage Spotify's targeting to pinpoint the right listeners based on age, location, genre preferences, and listening habits. You can promote your brand across Spotify's owned properties like playlists and original podcasts. We optimize your ads for seamless integration into the user experience. We strategically customize creative, measure conversion, and optimize campaigns to achieve your awareness or direct response goals. Meet your audience in the content they love on Spotify. Read More Unlock Amazon's Buyer Audience with Managed Campaigns Amazon Seller Advertising Amazon attracts millions of daily shoppers ready to purchase. Our Amazon PPC management puts your brand and products in front of this highly engaged audience. We help optimize campaigns to maximize visibility when buyers are searching for solutions exactly like yours. Our experts set up and manage initiatives that showcase your brand across top placements on Amazon and ensure your products get in front of intent shoppers, staying top of mind through the buyer's journey on Amazon. Let our Amazon PPC specialists unlock this platform's audience to drive sales for your business. Read More Target Cannabis Consumers on Endemic Platforms. Cannabis Paid Media Campaigns Cannabis marketing requires a strategic approach tailored to evolving regulations. Our experts help brands promote intelligently within legal guidelines for each state. As mainstream platforms limit cannabis ads, we leverage specialized self-serve ad networks to manage targeted campaigns on brand-safe publishers. This provides cost-efficient access to cannabis-friendly segments and mainstream prospects through contextual and audience targeting. We tap into video and display networks with cannabis policies to engage the right viewers. Our approach focuses spend on high-intent users ready to purchase, while optimizing placements and creatives for performance. Let our specialists develop compliant cannabis campaigns to drive measurable results and expand your reach to ideal consumers.

Los Angeles Digital Marketing Services Are you a small or medium sized business in the Los Angeles area looking for a reliable digital marketing partner? Look no further than bauer/DIGITAL - your trusted digital marketing agency near you in Los Angeles. Get Started with Digital Marketing in LA Bauer Digital is a leading full-service digital marketing agency based in Los Angeles, CA. Our team of experts specializes in developing and executing comprehensive online marketing strategies to drive business growth for clients across various industries. With over 18 years of experience, we offer a wide range of services including email marketing (leveraging nurture campaigns for B2B and B2C marketers), YouTube marketing (optimizing for search visibility and audience engagement), LinkedIn B2B marketing (account-based marketing and lead generation tactics), search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. Our data-driven approach, coupled with a deep understanding of the latest digital marketing trends and best practices, allows us to deliver measurable results and maximize return on investment for businesses in Los Angeles and beyond. Our Digital Marketing Services in Los Angeles As a digital marketing company serving the greater Los Angeles region, we offer a full suite of online marketing services tailored for small businesses, including: Search Engine Optimization (SEO) Pay-Per-Click (PPC) Advertising, LinkedIn Campaigns , OTT campaigns , such as YouTube and other Streaming Channels Endemic Cannabis Marketing Campaigns Social Media Marketing Email Marketing Content Strategy and Content Development Web Design and Development Our team of experienced digital marketers has a deep understanding of the unique challenges and opportunities facing small businesses in the competitive Los Angeles market. We work closely with our clients to develop customized strategies that drive tangible results. Ready to grow your small business in Los Angeles with digital marketing? Contact us today to schedule a free consultation and see how we can take your online presence to the next level. Serving small businesses across Los Angeles County, including Downtown LA, Santa Monica, Beverly Hills, Long Beach, Pasadena, and more

Connect and Convert With Strategic Email Campaigns Email marketing generates more qualified leads over time by providing relevant value to your audience. We help brands big and small execute campaigns that engage subscribers and drive conversions. Email Marketing Platform Set-up Email marketing Strategic email marketing is about much more than blasting messages. Our experts meticulously craft campaigns tailored to engage your subscribers by delivering value, and tell your brand's story in a meaningful way. We handle every aspect of execution, from list hygiene to developing compelling creative content, designing intelligent automations, and ensuring excellent deliverability into inboxes. With robust analytics, we identify customer segments to nurture through personalized content matched to their stage in the buyer's journey. Email provides a conduit to provide ongoing value, nurture relationships over time, and prompt action like purchases. Experience how our comprehensive approach to email marketing can contribute to sustainable growth for your business. Create Seamless Journeys with CRM and Email in Sync CRM and Email Automation We seamlessly integrate your email platform with your CRM and sales systems to create unified customer experiences. Our team sets up workflows that segment contacts based on behavior and manage outreach with tailored content matched to their buyer's journey stage. We build nurture programs, lead score models that route hot prospects to sales, and email sequences that humanize follow-up at scale. With CRM and marketing automation synced up, you can track engagement from first touch to revenue in one system. Ensuring Your Emails Render Perfectly Across Clients Email Marketing QA Before any campaign launch, we verify that your emails look flawless across every major email client and mobile device. Using Email on Acid's advanced testing suite, we identify and resolve rendering issues from Outlook to Gmail, Apple Mail to Android. You avoid embarrassing mistakes and deliver polished messages optimized for inbox placement. Feel confident each email represents your brand beautifully while complying with requirements.

Target Your Ideal Accounts. Engage Them More Effectively. Our services equip you to effectively build your new business pipeline. We specialize in outbound sales campaigns, email marketing automation, account-based marketing, sequenced messaging, CRM integration, optimized sales cadences, and lead scoring. OUR MISSION To Help You Create Consistent And Effective Sales Conversations That Convert More Prospects To Customers. Pick Your Target Accounts Which Companies? Who Are The Key Decision Makers? Who Are The Influencers? Monetary Opportunity Review And Update Your CRM Workflow Understand Challenges Solutions Opportunities What Are Their Pains? How Does Your Product Or Services Offer A Solution? Where Is Your Opportunity? How Can You Help Them? Create And Promote Relevant Content What Are The Right Channels? What Is The Right Content? How Do You Engage? How Can You Personalize? Campaign Creative, Email Content, Industry Targeting Nurture Target Audience Track Engagement And Score Leads Adapt Content To Maximize Response Keep Segmenting And Personalizing Convert Prospects To Clients Review KPIs Leads Generated Deals Closed % Account Engagment Time To Closing ROI 1 2 3 4 5 1 COMPONENTS OF B2B MARKETING SERVICES Account Based Marketing We are a team of account-based marketing and demand generation specialists who leverage our SEO, PPC, content marketing, programmatic, marketing automation, and analytics expertise to target your ideal audience where it matters. We can target by globally or regional, by industry, company, job title, department and seniority. Read More CRM, Marketing Automation and Sales Enablement Grow your audience, nurture leads and enable sales with our automated marketing and sales solutions. We develop content and email sequences that guide prospects through their buyer journey. Our lead scoring identifies hot prospects for timely outreach while sales automation streamlines many repetitive tasks. Strategic integrations between your CRM and marketing automation platforms will allow you to capture interest and convert leads. With our processes aligning marketing and sales, you will convert more prospects and delight customers faster. Salesforce CRM Outbound Prospecting Building a pipeline starts with reaching the right prospects. Our outbound prospecting solutions create a tailored B2B sales engine to fill your funnel and drive revenue. Following a proven methodology, we help you building targeted prospect lists, implement multi-channel outreach cadences, leverage CRM and specialized outbound software. Read More Paid Media Campaigns Expand your reach and exposure through paid media campaigns. We strategically utilize LinkedIn to engage your ideal B2B decision makers. Our Google Performance Max experts optimize and scale your campaigns to increase awareness and conversions. Our approach places your ads in front of your target accounts during all of the stages of their buying cycles. Read More Our method leads to better ROI and increase in warm leads. Search Engine Optimization Want to outrank your competitors and own the first page of search results? Our SEO strategies combine proprietary competitor benchmarking, technical website optimizations, targeted link building, and strategic content creation to boost your visibility and traffic. We perform in-depth keyword research and usage analysis so you rank for the terms that matter most to your business. We build natural links from authoritative domains to increase relevance. Read More

Driving Global Awareness and Engagement for an Innovation Agency Board of Innovation is an international innovation consultancy that needed to increase visibility and connect with targeted global accounts. We conducted an SEO audit identifying opportunities to improve organic presence, then advised their web and marketing teams on optimization best practices. Geo-targeted LinkedIn campaigns engaged priority accounts during regional events. Contextual and behavioral Google Ads expanded reach and built brand awareness with relevant audiences. IMPACT Geo-Targeted Campaigns Drove Engagement With Target Accounts Globally The impact: Expanded global visibility and discovery through SEO Increased engagement within target accounts via LinkedIn Extended reach and reinforced branding through Display/Search Equipped marketing and sales teams with an optimization roadmap for site content Provided ongoing search, social, and paid media expertise With aligned organic and paid digital strategies, Board of Innovation gained traction globally, turning awareness into action among high-value prospective accounts. LinkedIn Marketing FAQ B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content. 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Revitalizing a Direct-to-Consumer Brand using Amazon paid media and Google Performance Max Yoga Crow, a direct-to-consumer apparel brand, approached bauer/DIGITAL seeking assistance in revitalizing their sales and advertising performance. The brand had weathered the challenges of the COVID-19 pandemic but found itself grappling with suboptimal sales volumes, elevated advertising costs, and diminishing return on ad spend (ROAS). Their presence on Amazon faced high Advertising Cost of Sale (ACOS), hindering profitability, while their Shopify-based website struggled to attract qualified traffic and convert visitors into customers effectively. Recognizing the brand's multi-channel sales strategy, we devised a two-pronged approach using paid media campaigns. On Amazon, we optimized paid advertising initiatives, leveraging data-driven strategies to boost sales while reducing ACOS concurrently. In parallel, we implemented a Google Performance Max campaign, funneling highly qualified traffic to Yoga Crow's website. This strategy aimed to deliver quick turnaround to reignite sales momentum, reestablish strong ROAS, and position the brand for sustained growth in the competitive direct-to-consumer market. IMPACT Website revenue for DTC dramatically increased. The results were remarkable. In the fall of 2023, compared to the same period in 2022, Yoga Crow's website performance improved dramatically: Orders increased by 209%, Gross sales surged by 312%, and Net sales soared by 288%. These impressive year-over-year gains demonstrated the effectiveness of bauer/DIGITAL's multi-channel approach, revitalizing the brand's online presence and driving significant revenue growth. Amazon sales increased and ROAS improved. How to Launch a New Product on Amazon in 2024 Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process. Google Improving Advanced Brand Management for Search & Performance Max Campaigns Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax. Slow Site Speed: A Conversion Killer Website speed is one of the most essential aspects of web performance, affecting search rankings and conversion rates How much does a typical click cost on Google Ads? The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor On Amazon, we optimized paid advertising initiatives, leveraging data-driven strategies to boost sales while reducing ACOS concurrently. In May 2022, Yoga Crow's Amazon advertising exhibited an alarmingly high ACOS of 78%, with a ROAS of just 1.28. However, through campaign optimization and strategic adjustments, bauer/DIGITAL's efforts paid dividends. By December 2023, during the fiercely competitive holiday shopping season, Yoga Crow's ACOS had stabilized around 41%, while their ROAS soared to an impressive 2.46. The turnaround in Yoga Crow's Amazon advertising performance was driven by our hands-on approach to keyword optimization. Rather than relying solely on automated AI platforms, an experienced Amazon media specialist conducted a meticulous review of every keyword in the campaigns. This process identified and eliminated a significant number of unprofitable, irrelevant "garbage" keywords that had been inadvertently added, diluting the advertising budget and hindering overall profitability. This manual, human-driven keyword curation played a pivotal role in slashing the elevated ACOS and boosting ROAS to impressive heights.

A Passion for Leveraging Technology to Drive Results Digital innovation has been my passion since the 90s when I built my first website for my photography business. Seeing a need from clients, I quickly expanded to provide custom sites and emerging capabilities like analytics and email marketing. Over 20+ years, I've lived and breathed each new digital frontier - from search and social to mobile and more. My drive has always been equipping clients to thrive through technology. I immersed myself in every platform, tactic and tool to deliver sophisticated yet accessible solutions tailored to each client's goals. My breadth of experience spans agency leadership, client-side marketing, and global network roles. This diverse perspective gives me unique insights into integrated strategies that work. Through hands-on execution and optimization, I’ve developed expertise across paid, earned, owned and emerging channels. While the marketing technology landscape will keep evolving, my approach never wavers. I am commitment to exceptional quality, open communication and dependability. I find immense satisfaction in using digital to help businesses cut through the noise to drive real business success. HOW WE WORK Digital Solutions Tailored to Each Client's Unique Needs Throughout my career, I've built an extensive network of specialized experts across every digital marketing discipline. I bring this collective expertise to every client engagement. My trusted partners have deep hands-on experience optimizing and executing in their respective fields, from developers to media buyers to content creators. This curated team allows me to assemble the precise capabilities needed to meet each client's unique objectives . Orchestrating proven top talent is the most powerful way to deliver sophisticated marketing programs tailored to every brand and budget. My clients gain access to an agile squad of specialists equipped to help them compete in the digital arena.

Attribution and Dynamics in Online Advertising This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising. Pipedrive Lead Scoring: Mastering Advanced Techniques for Sales Prioritization Maximize sales productivity with Pipedrive's lead scoring. Learn advanced techniques like integrations, automation, and best practices. YouTube Advertising 2024: Ad Formats, Audience Targeting, Best Practices With 2 billion + monthly active users, YouTube offers a vast platform for businesses to showcase their products, services, and brand story The Nonprofit Marketer's Guide to Leveraging Google Ad Grants for Increased Visibility and Engagement One of the most powerful digital marketing opportunities for nonprofits is the Google Ad Grants program. OTT Advertising: Why Small and Medium-Sized Businesses Must Seize the Opportunity in 2024 Small & medium-sized businesses must adapt advertising strategies to reach audiences where they spend most time: on streaming platforms. Unlocking the Full Budget of Google Ad Grants for Nonprofits and Education This guide will cover the benefits, eligibility requirements, application process, and best practices for making the most of Google Ad Grant Top Cannabis Marketing Agencies Embrace Martech in 2024 As competition heats up, cannabis brands and dispensaries are turning to innovative marketing strategies and technologies to stand out. Landscape of Streaming TV Service Models OTT Explore the world of streaming TV ads: AVOD, SVOD, TVOD, MVPD, vMVPD, and OTT services revolutionizing how we watch and advertise. Transitioning from LinkedIn Campaigns Lookalike Audiences to Predictive and Expansion Audiences LinkedIn has declared it will cease its lookalike audiences feature effective February 29, 2024 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. Avoid These 8 Critical Mistakes for Optimal Salesforce CRM Performance Time and again, organizations encounter common yet avoidable mistakes when implementing CRM systems. Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments. Understanding Data Discrepancies Across Google Ads, Google Analytics, and Google Search Console Understanding the nuances of data reported by various Google platforms is crucial. They all report data slightly differently. How to Launch a New Product on Amazon in 2024 Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024 Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions. Google Improving Advanced Brand Management for Search & Performance Max Campaigns Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax. How to use Google Search Console Google Search Console is a crucial tool for anyone looking to boost their website's organic traffic. LinkedIn Algorithm Changed: How to Maximize Your Reach LinkedIn, the leading professional networking platform, recently made significant updates to its algorithm. Core Web Vitals: Impact on User Experience and Business Metrics Core Web Vitals: Impact on User Experience and Business Metrics Google Search Console: A New Era with Interaction to Next Paint (INP) Google is on the verge of introducing Interaction to Next Paint (INP) issue reporting as an integral part of its Core Web Vitals report A Guide to Digital Marketing KPIs Navigate the complex landscape of digital marketing KPI Mastering Social Proof: The Key to Powerful Sales Campaigns Social proof is a powerful psychological and social phenomenon where people imitate the actions of others. Mastering B2B Content Marketing: A Quick Guide for 2023 (with Examples) This article aims to shed light on the right way to approach B2B content marketing and providing examples 1 2 3

DIGITAL MARKETING SERVICES Paid Media Campaigns Paid media campaigns on Facebook and Instagram. Google Search Ads, YouTube, Bing, Quora, B2B LinkedIn campaigns . Programmatic Display Campaigns. Managed monthly. On budget. Efficient. Turnkey. Read More Search Engine Optimization Want to outrank your competitors and own the first page of search results? Our SEO strategies combine proprietary competitor benchmarking, technical website optimizations, targeted link building, and strategic content creation to boost your visibility and traffic. We perform in-depth keyword research and usage analysis so you rank for the terms that matter most to your business. We build natural links from authoritative domains to increase relevance. Read More B2B Marketing We engage your ideal accounts through proven B2B marketing strategies that accelerate sales cycles and drive revenue. Our capabilities span outbound campaigns, ABM, CRM optimization, and targeted paid media outreach. We reach decision-makers across multiple touchpoints, keeping your brand top of mind during active buying cycles. With our omni-channel approach, we create interest, build authority, and efficiently convert high-value accounts into customers. Read More Streaming TV & OTT Media Campaigns Streaming TV and online video ads. Scale your reach across world-class content. Share your brand message with unique and relevant audiences on Fire TV, Roku, Apple TV, X-Box and Play Stations. Read More Website Design & Development We craft custom WordPress, Shopify, Drupal, Wix, and Squarespace sites optimized for your target users and business objectives. We incorporate proven UI/UX principles, responsive mobile-ready design, and strategic integrations to showcase your brand and products to their best advantage. We deliver seamless integrations, speed optimizations, and security – so you can focus on running your business. Read More TESTIMONIALS Digital Consulting & Production Services Is your business ready to scale its digital presence and operations? Our experienced team provides managed production services for enterprise organizations. We assess your current digital capabilities and resource needs, and identify opportunities to consolidate, optimize, and elevate your online platforms. We handle the heavy lifting of digital asset creation, campaign execution, platform integrations, and data analysis so your in-house team can focus on high-value initiatives. Our scalable solutions level up your digital capabilities while optimizing workflows. Read More Accelerate your business growth utilizing a comprehensive suite of digital capabilities. For Amazon Sellers we optimize their eCommerce presence to sell more effectively on the platform. Our services include content production, listings enhancement, advertising, and overall marketplace management. Read More Amazon Seller Services "Boris has advised me not only on my web presence, but also on my overall sales & marketing approach both here in Germany and in the U.S. In fact, I reach out to Boris on a regular basis concerning my business model. Boris listens very carefully, reflects before he makes a recommendation, and always has my best interest at heart. You’ll sense all of these strengths in your first conversation with Boris.” John Magee "Boris is a tireless generator of business insights who understands both the emotional and quantitative sides of the Internet game. His synthesizing intelligence allows him to make connections that other people can’t see, and more uniquely, translate them into successful product and service ideas. I personally had the privilege of observing how Boris’ positive leadership, industry knowledge and commitment to excellence transformed an entire organization and its bottom line. This man loves what he does.” Scott McDonald Expert-Led Digital Marketing Solutions for Your Business Guided by German engineering principles - a commitment to exceptional quality, open communication and dependability - bauer/DIGITAL brings together a curated team of seasoned digital marketing practitioners to make Fortune 500-level expertise accessible to organizations of all sizes. 04 Customers Acquire New Customers Retain Existing Customers Get Referrals and Organic Growth 02 Systems Communication Platforms Sales Platforms Operations & Process Documentation Business Intelligence & Data Management 01 Marketing Foundation Your Audience Your Offer Your Strategy Your Marketing Playbook 03 Promote and Nurture Paid Media Campaigns Website and Social Email

Unlock Google's Massive Reach to Drive Conversions Google's marketing platforms give you unparalleled ways to engage prospects actively searching for your products and services. We develop highly optimized search campaigns to promote your brand when users are searching for relevant keywords. Our display ads tap into Google's expansive network to increase visibility beyond just search. YouTube video campaigns build awareness and consideration with engaging sight, sound and motion. Shopping ads put your brand and products in front of buyers ready to purchase. Google Search Marketing Google PPC Google Search campaigns, also known as PPC, allow you to promote your brand exactly when people are searching for your products or services. We optimize paid search for both awareness and conversions. Brand campaigns increase visibility and consideration with relevant searchers. Our experts identify high-performing keywords so your ads appear prominently in search results. Remarketing campaigns target users who have already engaged with your brand, serving ads across devices as they continue their journey. Combining brand exposure and remarketing drives cost-efficient conversions, while Google's auction model ensures you get maximum visibility without overpaying per click. Our strategic use of Google Search captures qualified traffic when they are actively looking for solutions like yours. Display & YouTube Ads: Reach, Engage, Convert Google Display Ads Google Display Campaigns Google Display Network provides expansive reach, with over 200 million publisher sites and videos on the content network. We leverage Google's unmatched scale to get your ads in front of the right audiences when they are consuming relevant content. Contextual targeting places your ads on sites and pages aligned to your product or service. Behavioral targeting shows your ads to previous site visitors or lookalike audiences, retargeting high-potential prospects. We optimize display campaigns to increase brand awareness, consideration and conversions across the buyer's journey. Advanced remarketing expands your reach as prospects continue their research. Our display ads expertise helps you stand out on one of the largest native ad networks. YouTube Ads YouTube YouTube's massive viewer base presents a prime opportunity to engage your target audience as they stream video content. We help you stand out by advertising on both broad and niche interest channels relevant to your customers. We identify channels and videos aligned to your target audience interests where engagement is highest. Powerful visual storytelling on YouTube builds awareness and interest to move prospects down the funnel. Advertising on YouTube garners qualified impressions as viewers actively stream content. Performance Max Amplifies Exposure With AI Optimization Google Performance Max For simplified and effective advertising, our experts recommend Google's newest ad format - Google Performance Max, or pMax, campaigns. This unified solution leverages machine learning to optimize delivery across Google's entire network, including Search, Display, YouTube and more. We let Google's AI determine the ideal combination of search, display, video, and native ads to drive conversions for your business. pMax campaigns combine the power of search, the scale of display, and the visual engagement of video into one streamlined campaign. The benefit is reaching users with relevant ads when they are most likely to take action, without having to manage separate campaign types. We optimize budgets, assets, targeting and bidding strategies to help Google Performance Max campaigns continually improve results over time. This efficient campaign management lets you expand reach and boost conversions across Google's unrivaled network.

Accelerating Lead Gen for a Cannabis Industry Innovator Truegreen developed advanced smart label technology enabling cannabis brands to streamline inventory management and compliance. As a new B2B startup, they needed robust lead generation platform to track their sales progress, a CRM and email automation. IMPACT Marketing Automation Drives Leads for B2B Cannabis Disruptor We implemented their CRM and email platform, optimized workflows, and advised on sales cadence best practices. Nurture programs educated and promoted Truegreen’s value. We also helped them repurpose event footage for LinkedIn lead gen ads. Impact 1,600+ qualified direct B2B leads generated Reduced sales prospecting needs Accelerated deal velocity through alignment Pushed awareness for Truegreen as a cannabis tech leader With automated marketing systems and LinkedIn amplification, Truegreen gained momentum in the evolving cannabis space. Their sales team could focus solely on closing best-fit accounts. LinkedIn Marketing FAQ B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content. 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Optimize Your Business Through Salesforce CRM Intelligence As certified Salesforce admins, we offer complete Salesforce implementation services tailored to modern companies looking to get the most from their CRM investment. Our decade of Salesforce migrations equips us to handle every challenge. Salesforce Integration We reduce Salesforce CRM integration problems by seamlessly connecting data flows across your martech stack. Solutions also overcome costly data migration issues via our organizing methodologies accurately transferring information into the new architecture. Bespoke Salesforce CRM Roadmaps Our certified admins develop plans for first-time CRM implementation and existing Salesforce optimization. We clarify desired outcomes, pain points and potential for the project. These insights help us to align with your team, your desired business outcomes and shape robust solutions. Execute Flawless Salesforce Deployments Regardless of where you are on the journey, our admins handle everything from intricate configuration, fine tuning workflow automation to thorough long-term adjustments ensuring maximum value. When transitioning from legacy CRM or databases, our team smoothly migrates your historical data into Salesforce confirming information accuracy. We identify and integrate data trapped in siloed systems to ensure continuity of institutional knowledge. Achieve Operational Excellence Powered by Salesforce CRM Insights

This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.bauerdigital.expert/ (the “Site”). PERSONAL INFORMATION WE COLLECT HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news and offers on our products AND/OR services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with our obligations under the GDPR We will only process your personal data if at least one of the following applies: you have given consent to the processing of your personal data for one or more specific purposes; processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract; processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We may use personal information to identify users on LinkedIn. You can opt-out here: https://app.retention.com/optout Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. Privacy Policy When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org . “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information. BEHAVIORAL ADVERTISING As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by: FACEBOOK – https://www.facebook.com/settings/?tab=ads GOOGLE – https://www.google.com/settings/ads/anonymous Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. DO NOT TRACK If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. YOUR RIGHTS When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. DATA RETENTION We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. CHANGES For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at boris@bauerdigital.expert or by mail using the details provided below: BWDC, LLC dba Bauer Digital 5850 W 3rd St Ste E 1065 Los Angeles, CA 90036 CONTACT US

FAQs: Your Top Digital Marketing Agency Queries Why Your business should be using a digital marketing consultant. Digital marketing services are essential for businesses aiming to thrive in today's digital world. Utilizing a consultant for these services offers numerous advantages. Firstly, it can save your business time, money, and resources by providing expert guidance and avoiding costly trial and error. As a digital consultant I will review your goals and needs with you and augment your team by filling gaps in expertise, offering an outside perspective from someone who has a breadth of experience across various industries and digital marketing strategies. This can significantly enhance your brand's reputation online by ensuring a consistent and effective presence across all channels. Moreover, working with a consultant can lead to a bigger return on investment (ROI). A digital marketing consultant can help you maximize customer touchpoints, ensuring that every interaction with your brand is impactful and drives engagement. With the ability to track campaign results in real-time, consultants provide the flexibility to adjust strategies based on data, not guesswork. This approach promotes greater consumer engagement, leverages precise audience targeting, and improves conversion rates. Ultimately, a digital marketing consultant can drive profitable long-term growth for your business by implementing tailored strategies that resonate with your target audience and meet your specific business goals. HOW WE WORK Digital Solutions Tailored to Each Client's Unique Needs Why choose bauer/DIGITAL as Your digital marketing agency? Choosing bauer/DIGITAL as your digital marketing services agency means opting for a partnership that puts your business first. As a digital consultant, my role is to advocate for your best interests, bringing to the table a network of industry experts tailored to your project's needs. This personalized approach ensures dedicated account management, focusing solely on the success of your digital marketing campaigns . Unlike traditional agencies, where you might find yourself competing for attention, bauer/DIGITAL limits client intake. This means your business receives the focused, personalized consultation it deserves, ensuring you're never just a "small fish in a big pond." Our low-risk commitment model emphasizes flexibility, with no long-term contracts or proprietary systems to tie you down. All work is conducted on a month-to-month or project basis, with full ownership of the outcomes resting with you, the client. Our strategies are custom-tailored to fit your unique needs and in-house capabilities, driven by transparent, data-driven insights. With dedicated campaign monitoring and evaluation, we ensure that every decision is informed and every strategy optimized for the best possible results. Our competitive pricing and commitment to high-quality service make us an ideal partner for businesses looking to make a meaningful impact in the digital space. What is digital marketing? And how is bauer/DIGITAL different from a digital marketing agency? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. It's a broad field, including attracting customers via email, content marketing , search platforms, social media, and more. How do you operate differently from a digital marketing agency? The primary distinction between my services and those of a traditional digital marketing agency lies in the personalized, tailored approach I provide. Unlike agencies that operate with a focus on billable hours and selling a wide array of services, my aim is to solve your business problems and fill the digital capability gaps specific to your needs. This means that the strategies I develop are not about upselling services but are genuinely designed to meet your unique business objectives. Agencies often work with a broad client base, making it challenging to provide the same level of personalized service and attention. In contrast, I limit the number of clients I work with to ensure each one receives the dedicated support and bespoke solutions that can truly make a difference in their digital marketing efforts. What does a digital marketing consultant do? A digital marketing consultant evaluates a company's marketing needs and recommends strategies to increase their online presence and effectiveness. Their duties include analyzing the current marketing efforts, identifying weaknesses and opportunities, and devising a comprehensive digital marketing strategy. This strategy often includes SEO (Search Engine Optimization ), content marketing, social media, email marketing , and online advertising . Consultants stay abreast of digital trends and algorithm changes, ensuring strategies remain relevant and effective. Additionally, they measure and report on campaign performance, providing insights and adjustments to enhance ROI. Essentially, they act as an extension of the business, guiding them through the digital landscape to achieve marketing and sales goals. Would my business benefit from Digital Marketing Services? Virtually every business can benefit from digital marketing services. In today's digital age, having a strong online presence is crucial for reaching potential customers and building brand awareness. Digital marketing offers a range of strategies—from SEO and content marketing to social media and PPC advertising—that can be tailored to meet your business's specific goals. Whether you're looking to increase website traffic, improve conversion rates, or enhance your brand's online reputation, digital marketing provides the tools and techniques necessary to achieve these objectives. Moreover, with the ability to track and measure the effectiveness of your campaigns, digital marketing also offers insights that can inform future strategies and help maximize your return on investment. What sort of businesses do you work with? At bauer/DIGITAL, we specialize in working with a diverse range of businesses seeking to enhance their digital marketing efforts. My consultancy services are designed to serve businesses across all industries, from small businesses to large enterprises . I have a particular focus on businesses that value a dedicated advocate in their digital marketing endeavors and realize that they need expert help. My experience extends internationally, providing digital marketing strategies that cater to both local and global audiences. Whether your business operates within the USA or you're an international client looking to penetrate the American market, we tailor our services to meet your unique business challenges and opportunities. What are reasonable expectations and digital marketing budgets? When embarking on digital marketing, setting realistic expectations and a clear budget is crucial. The scope and scale of your digital marketing efforts should align with your business goals, target audience, and industry standards. A reasonable expectation includes achieving measurable growth in brand awareness, website traffic, and ultimately, conversions over a set period. At a minimum I recommend a $5,000/month budget to engage with me depending on the services needed, but from my experience it seems that this indicates an organization that is a good fit. Budgets can vary widely depending on the strategies employed, such as SEO, PPC, content marketing, and social media advertising . It's important to balance ambition with pragmatism, investing in areas that offer the highest return on investment while also experimenting with new tactics to discover what works best for your brand. How much does Google PPC cost? The cost of Google Pay-Per-Click (PPC) campaigns can vary significantly based on factors like industry competition, keyword popularity, and geographic location. A typical cost per click (CPC) might range from a few cents to several dollars. It's essential to reference industry benchmarks and your own campaign data to set realistic expectations. Costs are influenced by the quality score of your ads, targeting settings, and bid strategies. Effective management of Google PPC involves continuous optimization to ensure you're achieving the best possible return on your investment and that takes time and hands on management of the campaigns. How much does SEO cost? SEO investment varies depending on your business size, the competition level in your industry, and the scope of your SEO needs. Costs can range from a few hundred to several thousand dollars per month for more comprehensive services. An in-depth SEO audit is a good starting point to understand your current position and the competitive landscape. This audit helps tailor your SEO strategy to your specific goals, whether improving site structure, content quality, or backlink profile. Investing in SEO is a long-term strategy, with costs reflecting the ongoing effort required to achieve and maintain high search rankings. What is your pricing model for digital marketing campaigns? Our pricing model is designed to be flexible and transparent, ensuring that it aligns with your specific needs and budget. We operate without mark-ups on media spend, allowing for direct and efficient allocation of your advertising budget. Our management fees for digital campaigns are based on a flat rate, ensuring clarity and predictability in costs. Additionally, we offer project-based pricing for businesses looking for targeted assistance with specific initiatives such as web design, content development etc Importantly, we do not bind our clients to long-term contracts, providing the flexibility to adapt as your business and marketing needs evolve. Where is your digital marketing agency located? As a digital marketing agency bauer/DIGITAL has key locations in New York, Los Angeles, and Germany. This geographical spread allows us to offer services that are not only nationally recognized but also internationally relevant. My positioning in major business and digital hubs enables us to stay at the forefront of digital marketing trends and practices, ensuring that we can provide the most effective and innovative strategies to our clients, regardless of their location.

The Transformational Power of Optimized Digital Approaches IMPACT CASE STUDIES Read More Industry: DTC Apparel Ecommerce Rejuvenating growth using Amazon paid media and Google Performance Max campaigns. Ecommerce Paid Media Case Study SEO for Ecommerce Case Study Industry: DTC Food retailer Growing Net Sales for ecommerce for food retailer by optimizing product descriptions and improving Wordpress core vitals. Read More Read More Industry: Specialty Food Streamlining online presence, managing digital initiatives, email, social and promotions. Specialty Food Marketing Case Study Read More Industry: Agencies & Consulting Supporting a international consulting agency with account based paid media and SEO. B2B ABM Case Study Read More Industry: Real Estate & Self Storage Re-branding a small business and driving leads through local marketing leads to success. Accelerating Business Growth Read More Industry: B2B Cannabis Implementing a CRM and email automation to drive leads and pipeline. Cannabis Industry Innovator Marketing Read More Industry: Financial Services & Content Revamping an old Wordpress build and get the site up to speed. Wordpress Speed Optimization & Hardening Read More Industry: B2B Professional Services A strategic shift in a mature industry drives new leads. B2B How to Dominate Niche Market Read More Industry: B2B professional Services Establishing a small business in a mature market as a dominating force using targeted SEO. B2B SEO Case Study Read More Industry: Education Using international programmatic campaigns to drive enrollment for Ivy league College program. Higher Education Marketing Case Study

New Digital Marketing Approach Grows Branding and Sales for Specialty Food Company Arla sought to strengthen their collective brand presence in the US. After an in-depth review of existing initiatives and assets we decided to realigning their fragmented digital marketing. With inconsistent web platforms and minimal social media, their were not streamlined to manage growth for a large market like the US. IMPACT Grew Brand Visibility in Key US Market with Aligned Digital We implemented a unified website system for centralized content management. Social strategies and email nurturing improved engagement. Strategic paid media expanded reach. Services leveraged included: Email marketing to build and nurture subscriber base Social media management with tailored US content Content strategy and production of recipes and blog posts Digital promotions like contests and sweepstakes Regional and national paid ad campaigns Impact 53.7% region sales increase, year-over-year 10.6% national sales increase, year-over-year 247% increase in branded online searches 9M impressions on digital banner advertising 1.5M impressions on digital radio With aligned digital strategies and assets, Arla bolstered branding in a key market. Unified content and expanded audience outreach established them as an authority in specialty dairy. LinkedIn Marketing FAQ B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content. 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Helping a B2B Company Dominate a Niche Market USA Corporate has deep expertise in business incorporations, they strategically pivoted to specialize in serving non-resident clients. To align their digital presence with this strategic shift, they partnered with our agency. IMPACT Strategic Shift: From general incorporation services to helping non-residents navigate the US process. Together, we developed an integrated strategy to establish USA Corporate as the go-to resource for non-resident incorporations. Optimizing the website for the global audience, we implemented educational content, industry-leading SEO, and marketing automation. This automated lead nurturing and sales handoffs, enabling 24/7 pipeline generation. By providing value to audiences across time zones, the revamped digital approach conveyed deep specialty knowledge. The always-on systems nurtured leads even outside business hours. Sales could focus on qualified, sales-ready prospects. Impact 10x increase in website traffic 5x growth in leads from organic search 60% of leads now generated from automated campaigns Improved sales productivity and shortened sales cycles The digital strategy and execution cemented USA Corporate's position as the top niche incorporation specialist. Automation fueled their rapid growth and pipeline velocity. LinkedIn Marketing FAQ B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content. 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Attribution and Dynamics in Online Advertising This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising. Pipedrive Lead Scoring: Mastering Advanced Techniques for Sales Prioritization Maximize sales productivity with Pipedrive's lead scoring. Learn advanced techniques like integrations, automation, and best practices. YouTube Advertising 2024: Ad Formats, Audience Targeting, Best Practices With 2 billion + monthly active users, YouTube offers a vast platform for businesses to showcase their products, services, and brand story The Nonprofit Marketer's Guide to Leveraging Google Ad Grants for Increased Visibility and Engagement One of the most powerful digital marketing opportunities for nonprofits is the Google Ad Grants program. OTT Advertising: Why Small and Medium-Sized Businesses Must Seize the Opportunity in 2024 Small & medium-sized businesses must adapt advertising strategies to reach audiences where they spend most time: on streaming platforms. Unlocking the Full Budget of Google Ad Grants for Nonprofits and Education This guide will cover the benefits, eligibility requirements, application process, and best practices for making the most of Google Ad Grant Top Cannabis Marketing Agencies Embrace Martech in 2024 As competition heats up, cannabis brands and dispensaries are turning to innovative marketing strategies and technologies to stand out. Landscape of Streaming TV Service Models OTT Explore the world of streaming TV ads: AVOD, SVOD, TVOD, MVPD, vMVPD, and OTT services revolutionizing how we watch and advertise. Transitioning from LinkedIn Campaigns Lookalike Audiences to Predictive and Expansion Audiences LinkedIn has declared it will cease its lookalike audiences feature effective February 29, 2024 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. Avoid These 8 Critical Mistakes for Optimal Salesforce CRM Performance Time and again, organizations encounter common yet avoidable mistakes when implementing CRM systems. Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments. Understanding Data Discrepancies Across Google Ads, Google Analytics, and Google Search Console Understanding the nuances of data reported by various Google platforms is crucial. They all report data slightly differently. How to Launch a New Product on Amazon in 2024 Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024 Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions. Google Improving Advanced Brand Management for Search & Performance Max Campaigns Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax. How to use Google Search Console Google Search Console is a crucial tool for anyone looking to boost their website's organic traffic. LinkedIn Algorithm Changed: How to Maximize Your Reach LinkedIn, the leading professional networking platform, recently made significant updates to its algorithm. Core Web Vitals: Impact on User Experience and Business Metrics Core Web Vitals: Impact on User Experience and Business Metrics Google Search Console: A New Era with Interaction to Next Paint (INP) Google is on the verge of introducing Interaction to Next Paint (INP) issue reporting as an integral part of its Core Web Vitals report A Guide to Digital Marketing KPIs Navigate the complex landscape of digital marketing KPI Mastering Social Proof: The Key to Powerful Sales Campaigns Social proof is a powerful psychological and social phenomenon where people imitate the actions of others. Mastering B2B Content Marketing: A Quick Guide for 2023 (with Examples) This article aims to shed light on the right way to approach B2B content marketing and providing examples 1 2 3

Gain A Search Advantage with Our In-Depth SEO Benchmark Audits Is your website lagging behind competitors in search engine rankings? Are you unsure why rival brands outperform you for core keywords? Our comprehensive SEO benchmark audits provide the insights you need to overtake competitors. We go beyond surface-level analysis to identify optimization opportunities. Search Engine Optimization Competitor SEO Benchmark Audit Typical automated audits don't reveal how to surpass leading competitors in search results. Our authoritative benchmark audits go much deeper. Developed by specialized SEO experts, we analyze every factor impacting performance. Our audits are far more than just reports. Keyword research specialists uncover untapped topics to target. Link analysts perform detailed backlink profiling to identify new opportunities. Content strategists outline on-page optimizations to beat competitors. Technical auditors find fixes to boost organic visibility. You receive an actionable strategic roadmap tailored to your website and market, with step-by-step instructions for implementation. We equip your team to increase organic traffic and conversions. Actionable Content Insights to Beat Competitors Through Expert Audits Our experts thoroughly audit: On-site technical factors impacting performance Competitors' content strategies and topics Backlink profiles driving authority Detailed competitor analysis identifying gaps Stop losing traffic to higher-ranked competitors. Contact us to schedule an in-depth SEO benchmark audit that reveals how to overtake rivals and gain the visibility your website deserves.

Terms & Conditions This website is operated by BWDC, LLC DBA BAUER/DIGITAL. Throughout the site, the terms “we”, “us” and “our” refer to BWDC, LLC DBA BAUER/DIGITAL. BWDC, LLC DBA BAUER/DIGITAL offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here. By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content. Please read these Terms of Service carefully before accessing or using our website. 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SECTION 1 – ONLINE STORE TERMS You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). You must not transmit any worms or viruses or any code of a destructive nature. A breach or violation of any of the Terms will result in an immediate termination of your Services. SECTION 2 – GENERAL CONDITIONS We reserve the right to refuse service to anyone for any reason at any time. You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks. 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We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party. SECTION 9 – USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. 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If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof). SECTION 17 – ENTIRE AGREEMENT The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision. These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service). Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party. SECTION 18 – GOVERNING LAW These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of New York. SECTION 19 – CHANGES TO TERMS OF SERVICE You can review the most current version of the Terms of Service at any time at this page. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes. SECTION 20 – CONTACT INFORMATION Questions about the Terms of Service should be sent to us at boris@bauerdigital.expert

Reach Your Target Audience with OTT / Streaming TV Advertising Reach audiences beyond traditional TV with OTT advertising. OTT (over-the-top) ads target viewers through internet-connected devices like smart TVs, gaming consoles, and streaming platforms. OTT enables you to engage cord-cutters, cord-nevers, and streaming content fans. Discover the potential of OTT ads to complement your multi-channel campaigns. Expand your reach as viewers move beyond traditional TV. OTT campaigns engage streaming audiences across devices. OTT complements connected TV (CTV) advertising which targets viewers through internet-enabled TVs. Using OTT and CTV together provides a 360-degree approach to reach streaming audiences across devices and platforms. Our OTT campaign experts help you execute high-impact campaigns through premium publishers and targeted programmatic buying. Let us develop an OTT strategy tailored for your brand and audience. OTT advertising refers to ads delivered through internet-connected devices, bypassing broadcast television. This allows you to engage audiences who opt for on-demand and live streaming content. OTT advertising platforms include: Smart TVs Streaming boxes and sticks like Roku and Amazon Fire TV Gaming consoles such as Xbox and PlayStation Mobile devices Using OTT campaigns , you can target viewers based on their content preferences rather than broadly-defined demographics. You also gain transparency into performance through advanced analytics. Targeting ✔ Interest Targeting ✔ Socio-Demo Targeting ✔ Geo Targeting ✔ Retargeting ✔ Email Targeting Creative ✔ Hosting ✔ Compression & Resampling ✔ A/B Testing Reporting ✔ Delivery Reporting ✔ Performance Measurement ✔ Tracking (Google Analytics, MMPs, Pixel) ✔ Forecasting Content ✔ Streaming Apps ✔ TV Channels ✔ Live Sports ✔ Live Shows & Movies Optimization ✔ Automatic Bidding ✔ Manual Bidding ✔ Frequency Capping Support ✔ OTT Campaign Management ✔ OTT Campaign Optimization ✔ OTT Camapaign Insights What is Included in Our OTT Campaigns Key Stats for OTT: A Deep Dive into the Booming Streaming Industry In this article we cover some of the key statistics, trends, and predictions that are shaping the future of streaming. LinkedIn's New CTV and Live Event Ads: Precision Targeting for B2B Marketers LinkedIn has just announced the launch of two exciting new ad solutions - LinkedIn CTV Ads and Live Event Ads Attribution and Dynamics in Online Advertising This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising. YouTube Advertising 2024: Ad Formats, Audience Targeting, Best Practices With 2 billion + monthly active users, YouTube offers a vast platform for businesses to showcase their products, services, and brand story OTT Advertising: Why Small and Medium-Sized Businesses Must Seize the Opportunity in 2024 Small & medium-sized businesses must adapt advertising strategies to reach audiences where they spend most time: on streaming platforms.

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Driving Quality Applications for Yale's Prestigious EMBA Yale sought to expand enrollment in their esteemed Executive MBA program from 30 to 90 students. We implemented an agile digital strategy to attract qualified prospects globally. IMPACT Automated International Campaigns Exceeded Yale's Enrollment Targets International search campaigns targeted professionals in key markets looking for top EMBA programs. Programmatic display combined context targeting on business, finance and education sites along with behavioral targeting of users recently visiting MBA resource pages. Centralized paid media management provided efficiency to test and optimize quickly. Real-time analytics tracked performance, shifting budget between search, display and geography to optimize cost per lead. This enhanced approach generated over 6,200 inquiries in 28 months. The improved efficiency reduced cost-per-inquiry by 27%. Paid initiatives directly attributed 23% of enrolled students. Impact 6,200+ quality global inquiries 27% lower cost-per-lead Exceeded annual enrollment targets 1 in 4 students attributed to paid ads With expanded reach and optimized conversion, Yale filled seats in their selective Executive MBA program. Automated optimization enabled nimble responses to market shifts. LinkedIn Marketing FAQ B2B marketers can leverage LinkedIn by focusing on creating high-quality, professionally valuable content. 8 Digital Marketing Trends for 2024 a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies. The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground. Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Get in Touch! We value connecting with brands and businesses to discuss their unique needs. Please use the form to get in touch - we promise a timely reply. Our team spans key offices in New York City, Los Angeles , and Berlin, allowing us to bring global expertise and work with a diverse client set internationally. We look forward to learning about your business, goals, and challenges. Don't hesitate to reach out - we're eager to start the conversation and explore how we can help propel your marketing to the next level.

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Align Your Sales Team with an Optimized Prospecting Cadence Our outbound prospecting strategies identify the ideal tech stack to help sales teams complete their day-to-day jobs effectively. We promote adoption of technologies like CRM, marketing automation, and sales engagement software through integrated workflows tailored to your processes. With the right tools seamlessly aligned, sales enablement can work smarter. Let us develop an orchestrated tech approach built for sales excellence. Outbound prospecting and Sales Enablement Outbound Sales Cadence An effective outbound sales cadence aligns your team while systematically driving prospects to become customers. We help develop sequenced workflows that automate reminders, email follow-ups, and social outreach. With our tailored process, no opportunity slips through the cracks. We leverage lead scoring models and effective outreach timing based on prospect signals. The result is a consistent motion focused on qualified pipeline progression. Give your sales team proven tools to execute orchestrated prospecting at scale. Engage and Convert Prospects with Stage-Specific Content Content Development for Buyer Stages We create content that engages prospects throughout their journey - from awareness to consideration, evaluation and beyond. Our messaging guides prospects across every stage, tailored to the information each persona seeks. During awareness, we establish thought leadership with educational articles and guides. At consideration, we craft comparison materials positioning you as the ideal solution. In evaluation, we provide peer perspectives, analyst reports, and social proof assets. For retained customers, content keeps your brand top of mind and nurtures loyalty. With content crafted for each stage, prospects self-educate through personalized experiences. Our approach ensures content answers prospects' questions and prompts action as opportunities develop. We align content to how personas actually buy. We Enable Your Success, Lead by Lead.

Our Amazon services help brands optimize their eCommerce presence to sell more effectively on the platform. We handle content production, listings enhancement, advertising, and overall marketplace management. Unlock Amazon's Massive Marketplace for Your Brand Amazon Content Services Amazon A-plus Content Amazon A+ content and branded storefronts showcase your brand story and products visually. We optimize titles, bullet point features, and product descriptions so Amazon's algorithm understands relevancy to searches. Enhanced content improves organic visibility and click-through from search results. A+ content may include videos, infographics, comparison charts, and other engaging elements that bring products to life. Branded storefronts allow customization with brand colors, logos, and messaging to create an immersive destination. Our optimization makes listings shine while conveying what makes your brand and products unique. Quality A+ content and branded stores signal to Amazon shoppers that your brand is authoritative. Target In-Market Shoppers with Amazon Advertising Amazon Paid Advertsing Amazon's robust paid advertising options require specialized expertise to maximize ROI. Sponsored Products target shoppers searching for specific items, while Sponsored Brands promote your overall brand with more creative freedom. We determine ideal bid strategies for your business, avoid common mistakes like targeting oversaturated keywords, continuously optimize based on performance data, and provide ongoing recommendations as the competitive landscape shifts. We understand how to optimize them for sales versus clicks and leverage the unique capabilities like custom audience targeting. With hands-on experience driving results on Amazon's advertising platform, we make every ad dollar work hard through relentless optimization and in-depth audience understanding. Outside Traffic Fuels Organic Ranking on Amazon Improving Your Products Amazon Ranking Driving external traffic to Amazon product listings can boost organic ranking. We help create social campaigns, email marketing, and other initiatives that send interested shoppers to your Amazon pages. More traffic signals relevancy to Amazon's algorithm. We also facilitate verified customer reviews, a crucial sales factor—92% of shoppers read reviews before purchasing. Our review partners ethically obtain detailed feedback from real buyers. Positive authentic reviews build social proof and trust. Traffic from owned channels and verifiable reviews indicate interest and authority. This compounding effect results in higher relevancy scores for your listings, fueling upward organic rank improvement in Amazon search results. How to Sell on Amazon: A No-Nonsense Guide for Launching a Successful Product in 2025🚀 Selling on Amazon can be incredibly rewarding, but launching a successful product takes careful planning and execution. Amazon Advertising 101 for Sellers We will look at the intricacies of Amazon advertising, exploring the various ad formats, targeting options, and best practices. How to Launch a New Product on Amazon in 2024 Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process.

Revitalizing a Direct-to-Consumer Brand using Amazon paid media and Google Performance Max PoshPretzels.com, a small brick-and-mortar retailer with an accompanying WordPress-based e-commerce website, found itself in a precarious situation. The site had been neglected by the previous service provider, leading to a suboptimal online presence and missed opportunities. Recognizing the need for a comprehensive overhaul, PoshPretzels.com enlisted the expertise of bauer/DIGITAL to breathe new life into their digital storefront. bauer/DIGITAL's approach was multi-faceted, addressing both technical and content-driven aspects of the website. First, we optimized the WordPress installation for speed, ensuring a seamless user experience and adherence to modern web standards. However, the true game-changer came through in-depth keyword research, which unveiled previously untapped opportunities to capture high-intent, product-focused search traffic. Armed with these insights, bauer/DIGITAL meticulously optimized product descriptions and other critical areas of the site, aligning content with the keywords and phrases that resonated most with PoshPretzels.com's target audience. IMPACT Wordpress Speed Optimization and Focus on Keywords In the summer of 2023, bauer/DIGITAL optimized the WordPress website for speed, laying the groundwork for improved performance. However, a dramatic uptick in both impressions and position can be observed starting in late October 2023. This correlates with the implementation of extensive SEO work, including in-depth keyword research and optimization of product descriptions to align with high-intent, commercially-relevant search terms. The image illustrates the substantial impact of this content optimization strategy. The average position metric shows the site climbing the rankings, closing in on the coveted top positions for its targeted keywords. This catalyzed PoshPretzels.com's online presence, unlocking valuable organic search traffic and associated revenue opportunities. Optimizing Product Descriptions Leads to 88% Increase in Sales The impact of this singular optimization is remarkable. The average position skyrockets from depths around 100 to firmly land in the coveted top 10 results, even breaching the top 5 positions at certain points. This dramatic ascent illustrates the power of strategic keyword research and meticulous content optimization. By aligning the on-page factors with the specific high-value, commercial keyword, bauer/DIGITAL effectively elevated PoshPretzels.com's visibility and relevance in the eyes of search engines. This strategic strike transformed an obscure, powerless ranking into a prominent, traffic-driving position that puts the brand's products front and center for motivated buyers. How to Launch a New Product on Amazon in 2024 Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process. Google Improving Advanced Brand Management for Search & Performance Max Campaigns Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax. Slow Site Speed: A Conversion Killer Website speed is one of the most essential aspects of web performance, affecting search rankings and conversion rates How much does a typical click cost on Google Ads? The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor

Outrank Your Competitors with Targeted SEO Tailored for Your Business Our SEO services go beyond surface-level optimizations to drive real results. We start by performing proprietary competitor benchmark audits, analyzing their rankings, backlinks, and optimization strategies. Leveraging those insights, we conduct in-depth keyword research to identify terms that attract qualified traffic. We develop an SEO content strategy focused on ranking for keywords that matter. Our experts implement on-site best practices from site architecture to technical enhancements for faster indexing and execute link building campaigns to increase domain authority. Search Engine Optimization SEO On-site Best Practices Our on-site SEO strategies set the technical foundation for search visibility. We optimize page speed for faster indexing and user experience. Heading tags, meta descriptions, and alt text are aligned for maximum click-through. URL structures, internal linking, and navigation are designed for discoverability. We ensure proper mobile responsiveness. Our SEO experts implement schema markup for rich results. We also monitor and resolve site errors, duplicate content issues, and broken links. Following technical best practices allows your content to shine and keeps search engines crawling efficiently. Our holistic approach to on-site SEO establishes the infrastructure for higher rankings. With our targeted SEO approach, your brand will outperform competitors and convert more organic searchers into customers. Content Marketing Content Strategy & Development Our content marketing services start with in-depth keyword research to identify terms your ideal customers are searching for. We analyze keyword difficulty, search volume, and competitiveness to pinpoint opportunities to rank for valuable queries. Understanding your target audience is key. We develop persona profiles and incorporate organic conversations around their pain points, goals, and interests. With core terms and audience insights, we build an SEO content strategy to attract and engage searchers. Our experts create optimized on-page content, such as blog posts, guides, and FAQs that establish your authority. We also execute off-page promotion and link building to boost rankings. The result is organic traffic growth as we gain visibility for topics your audience cares about. Our data-driven, audience-focused approach to content marketing fuels sustainable SEO success. Link Building Link Building An essential component of our SEO strategies is building authoritative backlinks to boost your domain's relevance. We focus on earning placements on reputable, topically relevant sites to increase trust and authority in the eyes of search engines. Our link building experts identify and vet potential partner domains with contextual alignment to ensure maximum SEO impact. We develop compelling outreach and assets to earn high value placements, avoiding low-quality directories or irrelevant sites. The domains we target have strong metrics like domain authority, page authority, and organic search traffic. Our placements on authoritative, relevant sites signal search engines to trust your domain as a subject matter expert. We build an organic, powerful link profile that improves your website's rankings and visibility for target keywords. Competitive Analysis Our in-depth SEO benchmark audits analyze your site and top competitors to reveal optimization opportunities. Specialized experts conduct on-page assessments, backlink analysis, keyword research, and technical reviews to provide an actionable strategy for outperforming rivals. The audit delivers insights into strengthening your website technically and strategically to boost conversions and organic visibility. Read More

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