Business StrategyHiring a Fractional CMO for a Small to Medium Sized BusinessAs a fractional CMO, I've found that defining specific marketing gaps and desired outcomes is a fundamental part of any project.
Business StrategyChoosing Between a Digital Marketing Agency or Consultant: What's Best for Your Business?Understanding the Difference Between Digital Agencies and Consultants
Business StrategyMarket Segmentation 101Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.
B2B marketingThree Marketing Frameworks for Successful Campaigns ExplainedIn this guide, we'll explore 3 classic marketing frameworks to help you achieve your marketing goals.
B2B marketingWhat is Targeted Content? And How to Create Targeted Content the Right Way.Targeted content refers to content that is specifically created for a particular audience or group of people.
B2B marketingHow to Create Effective Buyer Personas for Your BusinessLearn how to create accurate and effective buyer personas for your business.
Business StrategyDistinguish the difference: Strategy versus Tactics in MarketingStrategy is a description of your destination and what must be accomplished to get there. Tactics are the specific initiatives ..