top of page
Marketing Strategies for Small Businesses in 2025
Small businesses can thrive with these effective marketing strategies in 2025.
When Should Your SMB Consider a Fractional CMO?
Small and medium-sized businesses (SMBs) face increasingly complex marketing challenges . As competition intensifies and digital...
Hiring a Fractional CMO for a Small to Medium Sized Business
As a fractional CMO, I've found that defining specific marketing gaps and desired outcomes is a fundamental part of any project.
Choosing Between a Digital Marketing Agency or Consultant: What's Best for Your Business?
Understanding the Difference Between Digital Agencies and Consultants
A Guide to Digital Marketing KPIs
Navigate the complex landscape of digital marketing KPI
Market Segmentation 101
Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.
Three Marketing Frameworks for Successful Campaigns Explained
In this guide, we'll explore 3 classic marketing frameworks to help you achieve your marketing goals.
What is Targeted Content? And How to Create Targeted Content the Right Way.
Targeted content refers to content that is specifically created for a particular audience or group of people.
How to Create Effective Buyer Personas for Your Business
Learn how to create accurate and effective buyer personas for your business.
Distinguish the difference: Strategy versus Tactics in Marketing
Strategy is a description of your destination and what must be accomplished to get there. Tactics are the specific initiatives ..
bottom of page