marketing strategy | bauer/DIGITAL

B2B marketing

Marketing Strategies for Small Businesses in 2025

Small businesses can thrive with these effective marketing strategies in 2025.

Amazon

How to Sell on Amazon: A No-Nonsense Guide for Launching a Successful Product in 2025🚀

Selling on Amazon can be incredibly rewarding, but launching a successful product takes careful planning and execution.

Business Strategy

When Should Your SMB Consider a Fractional CMO?

Small and medium-sized businesses (SMBs) face increasingly complex marketing challenges . As competition intensifies and digital...

Business Strategy

Hiring a Fractional CMO for a Small to Medium Sized Business

As a fractional CMO, I've found that defining specific marketing gaps and desired outcomes is a fundamental part of any project.

Business Strategy

Choosing Between a Digital Marketing Agency or Consultant: What's Best for Your Business?

Understanding the Difference Between Digital Agencies and Consultants

B2B marketing

LinkedIn's New CTV and Live Event Ads: Precision Targeting for B2B Marketers

LinkedIn has just announced the launch of two exciting new ad solutions - LinkedIn CTV Ads and Live Event Ads

Business Strategy

Attribution and Dynamics in Online Advertising

This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising.

Content Strategy

8 Digital Marketing Trends for 2024

a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies.

Cannabis Marketing

Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences

For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments.

MarTech

A Guide to Digital Marketing KPIs

Navigate the complex landscape of digital marketing KPI

Sales

Mastering Social Proof: The Key to Powerful Sales Campaigns

Social proof is a powerful psychological and social phenomenon where people imitate the actions of others.

Business Strategy

Harnessing the Power of AI for Marketing Automation

Want to take your marketing game to the next level? Discover how AI is revolutionizing marketing automation and maximizing your ROI.

Business Strategy

Top Challenges and Focus Areas for Marketers in 2023: Navigating the Future of Digital Advertising

Discover the top challenges and focus areas for marketers in '23, including data privacy, cookieless tracking, AI, video marketing, and more

Business Strategy

Market Segmentation 101

Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.

B2B marketing

Top 10 Content Gap Analysis FAQs: Boost Your SEO Strategy and Outperform Competitors

A content gap is a void of missing or inadequate content when users search for information.

Paid Media

How much does a typical click cost on Google Ads?

The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor

Paid Media

Understanding OTT Advertising: A Comprehensive Guide

In this guide, we'll explore the ins and outs of OTT advertising and how you can leverage it to reach your target audience effectively.

B2B marketing

Three Marketing Frameworks for Successful Campaigns Explained

In this guide, we'll explore 3 classic marketing frameworks to help you achieve your marketing goals.

B2B marketing

Mastering Competitive Analysis: How to Outrank Your Competitors on Google

In this guide, we will take you through the steps of performing a competitive analysis that will help you outrank your competitors on Google

B2B marketing

What is Targeted Content? And How to Create Targeted Content the Right Way.

Targeted content refers to content that is specifically created for a particular audience or group of people.