Insights | bauer/DIGITAL

CCPA Guide for small business: Compliance, Consumer Rights, and Penalties Explained

Discover everything you need to know about the California Consumer Privacy Act (CCPA) - from compliance requirements to consumer rights.

Business Strategy

Top Challenges and Focus Areas for Marketers in 2023: Navigating the Future of Digital Advertising

Discover the top challenges and focus areas for marketers in '23, including data privacy, cookieless tracking, AI, video marketing, and more

Sales

Lead Scoring 101: Boost Your Conversion Rates with Advanced Techniques

his guide will provide you with everything you need to know about lead scoring, including different models, best practices and mistakes.

Business Strategy

Market Segmentation 101

Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.

B2B marketing

Top 10 Content Gap Analysis FAQs: Boost Your SEO Strategy and Outperform Competitors

A content gap is a void of missing or inadequate content when users search for information.

Paid Media

How much does a typical click cost on Google Ads?

The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor

Paid Media

Understanding OTT Advertising: A Comprehensive Guide

In this guide, we'll explore the ins and outs of OTT advertising and how you can leverage it to reach your target audience effectively.

B2B marketing

Three Marketing Frameworks for Successful Campaigns Explained

In this guide, we'll explore 3 classic marketing frameworks to help you achieve your marketing goals.

B2B marketing

B2B Email Marketing: A Guide of Best Practice for Effective Lead Generation

One marketing channel that has stood the test of time and proven to be effective is B2B email marketing.

B2B marketing

Mastering Competitive Analysis: How to Outrank Your Competitors on Google

In this guide, we will take you through the steps of performing a competitive analysis that will help you outrank your competitors on Google

SEO

B2B SEO Frequently Asked Questions

B2B SEO Frequently Asked Questions. The most common questions about B2B SEO answered.

SEO

How to Use the Skyscraper Technique for Creating High-Quality Content Hubs

The Skyscraper Technique is a content marketing strategy that involves identifying the best-performing content on a particular topic.

SEO

Internal Linking for SEO: How to Boost Your Website's Rankings

Learn how to boost your website's search engine optimization (SEO) with an effective internal linking strategy.

SEO

Best paid and Free Keyword Research Tools in 2024: My Picks!

This is my guide to the best paid and free keyword research tools in 2023. This is my guide to the best paid and free keyword research tools

B2B marketing

What is Targeted Content? And How to Create Targeted Content the Right Way.

Targeted content refers to content that is specifically created for a particular audience or group of people.

B2B marketing

How to Create Effective Buyer Personas for Your Business

Learn how to create accurate and effective buyer personas for your business.

B2B marketing

How to Create a Targeted Content Marketing Campaign on LinkedIn

Discover why LinkedIn is the best platform for B2B lead generation. Read our comprehensive guide to learn about its targeted audience.

SEO

Creating Effective Content Hubs: Boost Your SEO and User Experience

Content hubs are a powerful tool for getting your website to rank highger.

SEO

How to use Google AdWords Keyword Planner for B2B Keyword Research?

Google Ads Keyword Planner is a good starting point to lay the foundation for an in-depth keyword strategy and to start defining your topics

SEO

How to Conduct a Content Audit and How Can it Improve Your Website's Performance

A content audit is a critical process that helps improve your website's performance.