Insights | bauer/DIGITAL

CRM

Avoid These 8 Critical Mistakes for Optimal Salesforce CRM Performance

Time and again, organizations encounter common yet avoidable mistakes when implementing CRM systems.

Cannabis Marketing

Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences

For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments.

Paid Media

Understanding Data Discrepancies Across Google Ads, Google Analytics, and Google Search Console

Understanding the nuances of data reported by various Google platforms is crucial. They all report data slightly differently.

Amazon

How to Launch a New Product on Amazon in 2024

Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process.

SEO

The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance

With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground.

Cannabis Marketing

Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024

Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences.

Email Marketing

Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know

Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Paid Media

Google Improving Advanced Brand Management for Search & Performance Max Campaigns

Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax.

SEO

How to use Google Search Console

Google Search Console is a crucial tool for anyone looking to boost their website's organic traffic.

B2B marketing

LinkedIn Algorithm Changed: How to Maximize Your Reach

LinkedIn, the leading professional networking platform, recently made significant updates to its algorithm.

SEO

Core Web Vitals: Impact on User Experience and Business Metrics

SEO

Google Search Console: A New Era with Interaction to Next Paint (INP)

Google is on the verge of introducing Interaction to Next Paint (INP) issue reporting as an integral part of its Core Web Vitals report

MarTech

A Guide to Digital Marketing KPIs

Navigate the complex landscape of digital marketing KPI

Sales

Mastering Social Proof: The Key to Powerful Sales Campaigns

Social proof is a powerful psychological and social phenomenon where people imitate the actions of others.

B2B marketing

Mastering B2B Content Marketing: A Quick Guide for 2023 (with Examples)

This article aims to shed light on the right way to approach B2B content marketing and providing examples

SEO

Enhancing Your On-Page SEO: Mastering E-A-T & YMYL

In this article, we delve into how you can optimize your content to demonstrate E-A-T and enhance your on-page SEO.

B2B marketing

B2C vs B2B Keyword Research: Understanding the Differences and Strategies

Keyword research for B2B and B2C marketing can differ significantly due to their varying target audiences, search intent, industry nuances.

Paid Media

Farewell, Third-Party Cookies: What's Next for the Digital Landscape?

The reasons behind the decline of third-party cookies, the consequences for businesses and consumers, and the alternatives.

SEO

Slow Site Speed: A Conversion Killer

Website speed is one of the most essential aspects of web performance, affecting search rankings and conversion rates

Business Strategy

Harnessing the Power of AI for Marketing Automation

Want to take your marketing game to the next level? Discover how AI is revolutionizing marketing automation and maximizing your ROI.