Paid Media

Key Stats for OTT: A Deep Dive into the Booming Streaming Industry

In this article we cover some of the key statistics, trends, and predictions that are shaping the future of streaming.

Amazon Advertising 101 for Sellers

We will look at the intricacies of Amazon advertising, exploring the various ad formats, targeting options, and best practices.

B2B marketing

LinkedIn's New CTV and Live Event Ads: Precision Targeting for B2B Marketers

LinkedIn has just announced the launch of two exciting new ad solutions - LinkedIn CTV Ads and Live Event Ads

Business Strategy

Attribution and Dynamics in Online Advertising

This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising.

Paid Media

YouTube Advertising 2024: Ad Formats, Audience Targeting, Best Practices

With 2 billion + monthly active users, YouTube offers a vast platform for businesses to showcase their products, services, and brand story

Paid Media

The Nonprofit Marketer's Guide to Leveraging Google Ad Grants for Increased Visibility and Engagement

One of the most powerful digital marketing opportunities for nonprofits is the Google Ad Grants program.

Paid Media

OTT Advertising: Why Small and Medium-Sized Businesses Must Seize the Opportunity in 2024

Small & medium-sized businesses must adapt advertising strategies to reach audiences where they spend most time: on streaming platforms.

Paid Media

Unlocking the Full Budget of Google Ad Grants for Nonprofits and Education

This guide will cover the benefits, eligibility requirements, application process, and best practices for making the most of Google Ad Grant

Paid Media

Top Cannabis Marketing Agencies Embrace Martech in 2024

As competition heats up, cannabis brands and dispensaries are turning to innovative marketing strategies and technologies to stand out.

Paid Media

Landscape of Streaming TV Service Models OTT

Explore the world of streaming TV ads: AVOD, SVOD, TVOD, MVPD, vMVPD, and OTT services revolutionizing how we watch and advertise.

B2B marketing

Transitioning from LinkedIn Campaigns Lookalike Audiences to Predictive and Expansion Audiences

LinkedIn has declared it will cease its lookalike audiences feature effective February 29, 2024

Cannabis Marketing

Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences

For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments.

Paid Media

Understanding Data Discrepancies Across Google Ads, Google Analytics, and Google Search Console

Understanding the nuances of data reported by various Google platforms is crucial. They all report data slightly differently.

Cannabis Marketing

Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024

Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences.

Paid Media

Google Improving Advanced Brand Management for Search & Performance Max Campaigns

Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax.

Sales

Mastering Social Proof: The Key to Powerful Sales Campaigns

Social proof is a powerful psychological and social phenomenon where people imitate the actions of others.

B2B marketing

B2C vs B2B Keyword Research: Understanding the Differences and Strategies

Keyword research for B2B and B2C marketing can differ significantly due to their varying target audiences, search intent, industry nuances.

Paid Media

Farewell, Third-Party Cookies: What's Next for the Digital Landscape?

The reasons behind the decline of third-party cookies, the consequences for businesses and consumers, and the alternatives.

Paid Media

How much does a typical click cost on Google Ads?

The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor

Paid Media

Understanding OTT Advertising: A Comprehensive Guide

In this guide, we'll explore the ins and outs of OTT advertising and how you can leverage it to reach your target audience effectively.