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SEO

B2B SEO Frequently Asked Questions

B2B SEO Frequently Asked Questions. The most common questions about B2B SEO answered.

SEO

How to Use the Skyscraper Technique for Creating High-Quality Content Hubs

The Skyscraper Technique is a content marketing strategy that involves identifying the best-performing content on a particular topic.

SEO

Internal Linking for SEO: How to Boost Your Website's Rankings

Learn how to boost your website's search engine optimization (SEO) with an effective internal linking strategy.

SEO

Best paid and Free Keyword Research Tools in 2024: My Picks!

This is my guide to the best paid and free keyword research tools in 2023. This is my guide to the best paid and free keyword research tools

B2B marketing

What is Targeted Content? And How to Create Targeted Content the Right Way.

Targeted content refers to content that is specifically created for a particular audience or group of people.

B2B marketing

How to Create Effective Buyer Personas for Your Business

Learn how to create accurate and effective buyer personas for your business.

B2B marketing

How to Create a Targeted Content Marketing Campaign on LinkedIn

Discover why LinkedIn is the best platform for B2B lead generation. Read our comprehensive guide to learn about its targeted audience.

SEO

Creating Effective Content Hubs: Boost Your SEO and User Experience

Content hubs are a powerful tool for getting your website to rank highger.

SEO

How to use Google AdWords Keyword Planner for B2B Keyword Research?

Google Ads Keyword Planner is a good starting point to lay the foundation for an in-depth keyword strategy and to start defining your topics

SEO

How to Conduct a Content Audit and How Can it Improve Your Website's Performance

A content audit is a critical process that helps improve your website's performance.

Paid Media

Why it is important to include a brand campaign in Google Search ads?

Discover why including a brand campaign in Google Search Ads is crucial for your business success. This strategy can maximize your ROI

B2B marketing

A Guide to LinkedIn Ads: Maximizing Your ROI

Before you start advertising on LinkedIn, it's important to set up your campaign properly.

B2B marketing

Maximizing B2B SEO: Targeted Content Marketing Strategies for Success

Maximize B2B SEO: Targeted Content Marketing Strategies for Success

Sales

How to set up a Sales Cadence?

What is a sales cadence? How do you set one up? What components should you use? How many touchpoints should it have? Keep reading.

Sales

How can I track lead engagement in Pipedrive?

Pipedrive CRM lead and prospect engagement tracking and scoring of email open rate and clicks.

Sales

Sales Enablement for Outbound Sales: Turning Prospects Into Deals

With the rise of outbound selling and account-based marketing (ABM), sales enablement continues to evolve.

Sales

The Dos and Don'ts of Cold Outreach Email Marketing

You can’t get much colder than reaching out to potential leads with only their email address to go on.

Insights

Why I like LinkedIn for B2B Lead Generation

55% of decision-makers use LinkedIn content to vet organizations. 1 in 5 say it's the best platform when you want to learn about a topic.

Sales

What is a Sales Funnel? How is it different from a Marketing Funnel?

A sales funnel describes the systematized journey for your customers. It’s a type of strategy that routes prospects into making sales.

Business Strategy

Distinguish the difference: Strategy versus Tactics in Marketing

Strategy is a description of your destination and what must be accomplished to get there. Tactics are the specific initiatives ..