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Core Web Vitals: Impact on User Experience and Business Metrics

Google Search Console: A New Era with Interaction to Next Paint (INP)

Google is on the verge of introducing Interaction to Next Paint (INP) issue reporting as an integral part of its Core Web Vitals report

MarTech

A Guide to Digital Marketing KPIs

Navigate the complex landscape of digital marketing KPI

Sales

Mastering Social Proof: The Key to Powerful Sales Campaigns

Social proof is a powerful psychological and social phenomenon where people imitate the actions of others.

B2B marketing

Mastering B2B Content Marketing: A Quick Guide for 2023 (with Examples)

This article aims to shed light on the right way to approach B2B content marketing and providing examples

SEO

Enhancing Your On-Page SEO: Mastering E-A-T & YMYL

In this article, we delve into how you can optimize your content to demonstrate E-A-T and enhance your on-page SEO.

B2B marketing

B2C vs B2B Keyword Research: Understanding the Differences and Strategies

Keyword research for B2B and B2C marketing can differ significantly due to their varying target audiences, search intent, industry nuances.

Paid Media

Farewell, Third-Party Cookies: What's Next for the Digital Landscape?

The reasons behind the decline of third-party cookies, the consequences for businesses and consumers, and the alternatives.

SEO

Slow Site Speed: A Conversion Killer

Website speed is one of the most essential aspects of web performance, affecting search rankings and conversion rates

Business Strategy

Harnessing the Power of AI for Marketing Automation

Want to take your marketing game to the next level? Discover how AI is revolutionizing marketing automation and maximizing your ROI.

Compliance

CCPA Guide for small business: Compliance, Consumer Rights, and Penalties Explained

Discover everything you need to know about the California Consumer Privacy Act (CCPA) - from compliance requirements to consumer rights.

Business Strategy

Top Challenges and Focus Areas for Marketers in 2023: Navigating the Future of Digital Advertising

Discover the top challenges and focus areas for marketers in '23, including data privacy, cookieless tracking, AI, video marketing, and more

Sales

Lead Scoring 101: Boost Your Conversion Rates with Advanced Techniques

his guide will provide you with everything you need to know about lead scoring, including different models, best practices and mistakes.

Business Strategy

Market Segmentation 101

Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.

B2B marketing

Top 10 Content Gap Analysis FAQs: Boost Your SEO Strategy and Outperform Competitors

A content gap is a void of missing or inadequate content when users search for information.

Paid Media

How much does a typical click cost on Google Ads?

The cost of a click in Google Ads is influenced by various factors, but the most significant is the competition for and intent of the keywor

Paid Media

Understanding OTT Advertising: A Comprehensive Guide

In this guide, we'll explore the ins and outs of OTT advertising and how you can leverage it to reach your target audience effectively.

B2B marketing

Three Marketing Frameworks for Successful Campaigns Explained

In this guide, we'll explore 3 classic marketing frameworks to help you achieve your marketing goals.

B2B marketing

B2B Email Marketing: A Guide of Best Practice for Effective Lead Generation

One marketing channel that has stood the test of time and proven to be effective is B2B email marketing.

B2B marketing

Mastering Competitive Analysis: How to Outrank Your Competitors on Google

In this guide, we will take you through the steps of performing a competitive analysis that will help you outrank your competitors on Google