Insights

Attribution and Dynamics in Online Advertising

This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising.

Sales

Pipedrive Lead Scoring: Mastering Advanced Techniques for Sales Prioritization

Maximize sales productivity with Pipedrive's lead scoring. Learn advanced techniques like integrations, automation, and best practices.

Paid Media

YouTube Advertising 2024: Ad Formats, Audience Targeting, Best Practices

With 2 billion + monthly active users, YouTube offers a vast platform for businesses to showcase their products, services, and brand story

Paid Media

The Nonprofit Marketer's Guide to Leveraging Google Ad Grants for Increased Visibility and Engagement

One of the most powerful digital marketing opportunities for nonprofits is the Google Ad Grants program.

Paid Media

OTT Advertising: Why Small and Medium-Sized Businesses Must Seize the Opportunity in 2024

Small & medium-sized businesses must adapt advertising strategies to reach audiences where they spend most time: on streaming platforms.

Paid Media

Unlocking the Full Budget of Google Ad Grants for Nonprofits and Education

This guide will cover the benefits, eligibility requirements, application process, and best practices for making the most of Google Ad Grant

Paid Media

Top Cannabis Marketing Agencies Embrace Martech in 2024

As competition heats up, cannabis brands and dispensaries are turning to innovative marketing strategies and technologies to stand out.

Paid Media

Landscape of Streaming TV Service Models OTT

Explore the world of streaming TV ads: AVOD, SVOD, TVOD, MVPD, vMVPD, and OTT services revolutionizing how we watch and advertise.

B2B marketing

Transitioning from LinkedIn Campaigns Lookalike Audiences to Predictive and Expansion Audiences

LinkedIn has declared it will cease its lookalike audiences feature effective February 29, 2024

Content Strategy

8 Digital Marketing Trends for 2024

a glimpse into the future, where technology, inclusivity, and sustainability play important roles in shaping marketing strategies.

CRM

Avoid These 8 Critical Mistakes for Optimal Salesforce CRM Performance

Time and again, organizations encounter common yet avoidable mistakes when implementing CRM systems.

Cannabis Marketing

Harnessing Programmatic Advertising to Reach Cannabis' Core Endemic Audiences

For cannabis, programmatic offers advanced targeting to reach valuable but elusive consumer segments.

Paid Media

Understanding Data Discrepancies Across Google Ads, Google Analytics, and Google Search Console

Understanding the nuances of data reported by various Google platforms is crucial. They all report data slightly differently.

Amazon

How to Launch a New Product on Amazon in 2024

Bringing a new product successfully to the Amazon marketplace can seem overwhelming this is our prooven process.

SEO

The Rise of Qualified Clicks: How AI is Transforming Search to Reward Relevance

With the rise of AI, success is now defined by the quality of clicks rather than quantity of keywords - the new SEO battleground.

Cannabis Marketing

Endemic Cannabis Marketing: How to Leverage Programmatic Advertising in 2024

Programmatic advertising provides cannabis brands and retailers an effective way to reach target audiences.

Email Marketing

Unlocking Email Marketing's Potential: Some Compelling Stats Brands Should Know

Email marketing remains one of the most efficient channels for engaging customers and driving conversions.

Paid Media

Google Improving Advanced Brand Management for Search & Performance Max Campaigns

Google Ads introduces new measures for brand-focused campaigns for Search Ads and pMax.

SEO

How to use Google Search Console

Google Search Console is a crucial tool for anyone looking to boost their website's organic traffic.

B2B marketing

LinkedIn Algorithm Changed: How to Maximize Your Reach

LinkedIn, the leading professional networking platform, recently made significant updates to its algorithm.