Business Strategy

Marketing Strategies for Small Businesses in 2025

Small businesses can thrive with these effective marketing strategies in 2025.

When Should Your SMB Consider a Fractional CMO?

Small and medium-sized businesses (SMBs) face increasingly complex marketing challenges . As competition intensifies and digital...

Hiring a Fractional CMO for a Small to Medium Sized Business

As a fractional CMO, I've found that defining specific marketing gaps and desired outcomes is a fundamental part of any project.

Choosing Between a Digital Marketing Agency or Consultant: What's Best for Your Business?

Understanding the Difference Between Digital Agencies and Consultants

Attribution and Dynamics in Online Advertising

This post delves into the core questions that underscore the importance of understanding attribution and dynamics in online advertising.

Avoid These 8 Critical Mistakes for Optimal Salesforce CRM Performance

Time and again, organizations encounter common yet avoidable mistakes when implementing CRM systems.

A Guide to Digital Marketing KPIs

Navigate the complex landscape of digital marketing KPI

Harnessing the Power of AI for Marketing Automation

Want to take your marketing game to the next level? Discover how AI is revolutionizing marketing automation and maximizing your ROI.

Top Challenges and Focus Areas for Marketers in 2023: Navigating the Future of Digital Advertising

Discover the top challenges and focus areas for marketers in '23, including data privacy, cookieless tracking, AI, video marketing, and more

Market Segmentation 101

Market segmentation enables businesses to tailor their marketing efforts to better address the specific needs of each segment.

Three Marketing Frameworks for Successful Campaigns Explained

In this guide, we'll explore 3 classic marketing frameworks to help you achieve your marketing goals.

How to Create Effective Buyer Personas for Your Business

Learn how to create accurate and effective buyer personas for your business.

Distinguish the difference: Strategy versus Tactics in Marketing

Strategy is a description of your destination and what must be accomplished to get there. Tactics are the specific initiatives ..

How To Write Your Marketing Plan: A Step By Step Guide

https://www.bauerdigital.expert/amp/how-to-write-your-marketing-plan-a-step-by-step-guide