Accelerating Lead Gen for a Cannabis Industry Innovator

Truegreen developed advanced smart label technology enabling cannabis brands to streamline inventory management and compliance. As a new B2B startup, they needed robust lead generation platform to track their sales progress, a CRM and email automation.

IMPACT

Marketing Automation Drives Leads for B2B Cannabis Disruptor

We implemented their CRM and email platform, optimized workflows, and advised on sales cadence best practices. Nurture programs educated and promoted Truegreen’s value. We also helped them repurpose event footage for LinkedIn lead gen ads.

B2B lead generation automation for cannabis start up

Impact

1,600+ qualified direct B2B leads generated
Reduced sales prospecting needs
Accelerated deal velocity through alignment
Pushed awareness for Truegreen as a cannabis tech leader

With automated marketing systems and LinkedIn amplification, Truegreen gained momentum in the evolving cannabis space. Their sales team could focus solely on closing best-fit accounts.

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