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Accelerating Business Growth with Digital Marketing and Brand Image

As a third-generation self-storage provider with 14 locations, Hampshire Self-Storage certainly knows their business.

What they also knew, however, was that it was time to press the accelerator on their growth, leveraging digital marketing to achieve three very specific goals:

  1. Increase leads

  2. Increase closing rates

  3. Increase income

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This is a common scenario for local businesses that are ready for fresh ways to expand their market share and solidify their brand. We were invited to help with the process of analyzing their digital marketing strategy, then implement a new approach to ramp up performance.

Hampshire Self Storage

IMPACT

Rebranding, Digital Marketing and SEO Delivered for Brick and Mortar Business

First, we performed a deep analysis of the existing marketing channels, budget allocations, and performance.

​Measuring online traffic sources helped us make more informed decisions and invest in what was proven to work.

  • We executed a competitive analysis and brand development to confirm (and stay consistent with) their online image.

  • We developed a full website redesign that showcased their branding, service, and competitive edge with a new focus on a female audience

  • As with all of our websites, the new site was designed with the best practices for search engine optimization (SEO) in place. This included a web analytics system and reporting dashboard to track our efforts and results.

  • We optimized the profiles for local search listings across Yelp, Bing, and Google Places.

  • We also implemented call tracking to accurately track all incoming calls and identify the channels which generated the most revenue.

Success metrics after website relaunch

Impact

  • In just two months, calls from the website increased by 151%

  • Over one year, monthly visitors to the website increased by 71%

  • New website traffic increased by 79%

  • Mobile traffic increased by 63% after the new mobile-friendly site launched

  • Revenue increased by 30%

  • Net Operating Income (NOI) increased by 35%

  • Call tracking showed that organic search was generating the most calls (36% for the year)
     

website redesign before and after
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